Key Points (TL;DR)
- We collect only what's needed: name, email, company, and website URL
- Your data is used to generate and deliver your audit report
- We may contact you about our consulting services (you can opt out)
- Data is stored securely on Cloudflare's infrastructure
- You can request deletion of your data at any time
Introduction
McFadyen Digital ("we," "our," or "us") operates the Free Ecommerce Audit platform (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.
By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies, please do not use our Service.
Information We Collect
When you submit an audit request, we collect:
- Full Name - to personalize your audit report and communications
- Work Email Address - to deliver your audit report and related communications
- Company Name - to contextualize your audit results
- Website URL - the ecommerce site you want us to analyze
When you interact with our Service, we may automatically collect:
- IP Address - for security verification and fraud prevention
- Timestamps - when you submitted your audit and when it was completed
- Browser and device information - for troubleshooting and service optimization
How We Use Your Information
We use the information we collect to:
- Perform the ecommerce website audit you requested
- Generate and deliver your personalized audit report
- Send you the audit report via email
- Communicate with you about your audit or our services
- Provide customer support
- Improve and optimize our Service
- Detect and prevent fraud or abuse
- Contact you about McFadyen Digital's consulting services (you may opt out at any time)
Lead Generation Notice: This Service is designed to help ecommerce businesses identify areas for improvement and serves as a lead generation tool for McFadyen Digital's consulting services. By submitting an audit request, you consent to being contacted by our sales team about our services.
Data Storage and Security
Where We Store Your Data
Your data is stored using Cloudflare's global infrastructure:
- Database - Cloudflare D1 (SQLite-based, distributed globally)
- Audit Reports - Cloudflare R2 object storage
How We Protect Your Data
We implement appropriate technical and organizational security measures, including:
- HTTPS encryption for all data in transit
- Secure password hashing for admin accounts
- HTTPOnly and Secure cookies for session management
- Bot protection through Cloudflare Turnstile
- Secure headers to prevent common web vulnerabilities
Third-Party Services
We use the following third-party services to operate our platform:
| Service | Purpose | Data Shared |
|---|---|---|
| Cloudflare | Hosting, database, storage, and bot protection | All submitted data, IP address |
| Resend | Email delivery | Email address, name, report link |
| Anthropic (Claude) | AI-powered website analysis | Website URL and publicly available content |
Data Retention
We retain your personal information and audit reports indefinitely unless you request deletion. Audit reports are stored to allow you continued access to your results.
You may request deletion of your data at any time using our self-service deletion page or by contacting us at the email address provided below.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access - Request a copy of your personal data we hold
- Correction - Request correction of inaccurate personal data
- Deletion - Request deletion of your personal data via our self-service page
- Portability - Request your data in a portable format
- Opt-out - Opt out of marketing communications at any time
To exercise your right to deletion, visit our Delete My Data page. For all other rights, please contact us using the information below.
Cookies and Tracking
We use minimal cookies necessary to operate our Service:
- Session cookies - For admin authentication (if applicable)
- Cloudflare cookies - For security and performance optimization
We do not use advertising cookies or third-party analytics trackers.
Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
We encourage you to review this Privacy Policy periodically for any changes.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
McFadyen Digital
Email: privacy@mcfadyen.com
Website: www.mcfadyen.com